In this episode of Unlock Your Leadership, Dr Gary Crotaz sits down with Garry Ridge, the long-time CEO and now Chairman Emeritus of WD-40 Company — and one of the world’s most authentic champions of servant leadership. Garry shares how he transformed WD-40 from a small, product-focused business into a global culture built on trust, learning and belonging — a “tribe” where people came first and performance naturally followed. Through humility, empathy and a relentless focus on helping others succeed, Garry modelled what it truly means to serve before you lead. Together, Gary and Garry explore the principles and daily practices of servant leadership — from creating psychological safety to building legacy through love, learning and lasting human connection. It’s a heartfelt, wisdom-filled conversation that redefines success as service — and shows how putting people at the centre can unlock extraordinary results. Originally recorded for The Unlock Moment podcast.
In this episode of Unlock Your Leadership, Dr Gary Crotaz sits down with Garry Ridge, the long-time CEO and now Chairman Emeritus of WD-40 Company — and one of the world’s most authentic champions of servant leadership.
Garry shares how he transformed WD-40 from a small, product-focused business into a global culture built on trust, learning and belonging — a “tribe” where people came first and performance naturally followed. Through humility, empathy and a relentless focus on helping others succeed, Garry modelled what it truly means to serve before you lead.
Together, Gary and Garry explore the principles and daily practices of servant leadership — from creating psychological safety to building legacy through love, learning and lasting human connection.
It’s a heartfelt, wisdom-filled conversation that redefines success as service — and shows how putting people at the centre can unlock extraordinary results.
Originally recorded for The Unlock Moment podcast.