In this episode of Unlock Your Leadership, Dr Gary Crotaz sits down with Colin Coggins and Garrett Brown, professors at USC Marshall School of Business and co-authors of The Unsold Mindset: Redefining What It Means to Sell. Together, they challenge the traditional view of selling — and leadership — as persuasion or performance. Instead, they reveal how the most successful and fulfilled people lead and influence through authenticity, curiosity, and a genuine desire to serve others. Gary, Colin and Garrett unpack the Unsold Mindset — the belief that selling isn’t about closing deals, but about opening relationships — and explore how these same principles can transform the way leaders connect, communicate, and create trust. It’s a lively, thought-provoking conversation about the power of authentic influence — and how to lead, sell, and succeed without losing yourself. Originally recorded for The Unlock Moment podcast.
In this episode of Unlock Your Leadership, Dr Gary Crotaz sits down with Colin Coggins and Garrett Brown, professors at USC Marshall School of Business and co-authors of The Unsold Mindset: Redefining What It Means to Sell.
Together, they challenge the traditional view of selling — and leadership — as persuasion or performance. Instead, they reveal how the most successful and fulfilled people lead and influence through authenticity, curiosity, and a genuine desire to serve others.
Gary, Colin and Garrett unpack the Unsold Mindset — the belief that selling isn’t about closing deals, but about opening relationships — and explore how these same principles can transform the way leaders connect, communicate, and create trust.
It’s a lively, thought-provoking conversation about the power of authentic influence — and how to lead, sell, and succeed without losing yourself.
Originally recorded for The Unlock Moment podcast.